Times are changing, it’s time for companies & brands to keep an open mind as to who the celebrities are today.
There are endorsement, sponsorship & brand ambassadors deals being made that make my father say; Get the !@#$ out!
Whether it’s a successful 6 yr old kid with 15 million subs on his Youtube channel who earned $11 million last yr. &
Business Insider has eSports sponsors list that highlights some of the major companies that are attaching their names and dollars to competitive gaming. Companies like Coca-Cola and even Under Armour has become the official team shirt provider for Riot Games’ League Championship Series (LCS). “
Currently, 150 million people watch esports globally with the E-sports audience is projected to reach 380 million this year! And the current value of the eSports market is approximately $900 million, a figure that should continue to rise throughout the year.
“Brands aim to capitalize on the growth through marketing vehicles traditionally used in physical sports”.
Hey, you never know.
One day I may have the privilege of owning an esports team.